Managing multichannel strategies in the service sector : the example of the French insurance industry
Year of publication: |
2014
|
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Authors: | Pozza, Ilaria Dalla ; Texier, Lionel |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 30.2014, 3, p. 863-867
|
Subject: | Multichannel Strategy | Insurance Industry | Frankreich | France | Dienstleistungssektor | Service industry | Versicherung | Insurance | Vertriebsweg | Distribution channel |
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