Managing negative celebrity endorser publicity : how announcements of firm (non)responses affect stock returns
Stefan J. Hock, Sascha Raithel
| Year of publication: |
2020
|
|---|---|
| Authors: | Hock, Stefan J. ; Raithel, Sascha |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 3, p. 1473-1495
|
| Subject: | celebrity endorsement | negative publicity | scandal | crisis management | firm reaction | event study | stock return | Celebrity-Werbung | Celebrity endorsement | Kapitaleinkommen | Capital income | Börsenkurs | Share price | Ankündigungseffekt | Announcement effect | Krisenmanagement | Crisis management | Ereignisstudie | Event study |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2018.3243 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012234620