Managing new product time to market using time-cost trade-off methods
The timing of a new product introduction is critical to the success of the product. A late product will not have as great a return on investment if it enters a saturated market, contains outdated technology or incurs increased development costs. To maintain the planned market entry of a product network techniques such as time-cost trade-off may be used. The time-cost trade-off method, however, does not explicitly include the costs of late market entry. The method presented here incorporates the marketplace costs within the time-cost trade-off framework.
Year of publication: |
1988
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Authors: | Haffner, Eric W ; Graves, Robert J |
Published in: |
Omega. - Elsevier, ISSN 0305-0483. - Vol. 16.1988, 2, p. 117-124
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Publisher: |
Elsevier |
Saved in:
Online Resource
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