Managing on-air ad inventory in broadcast television
Year of publication: |
2008
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Authors: | Bollapragada, Srinivas ; Mallik, Suman |
Published in: |
IIE transactions / Institute of Industrial Engineers, Norcross, Ga : industrial engineering and development. - Philadelphia, Pa : Taylor & Francis, ISSN 0569-5554, ZDB-ID 2460191. - Vol. 40.2008, 12, p. 1107-1123
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