Managing online environment cues : evidence from Generation Y consumers
Year of publication: |
2017
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Authors: | Matic, Matea ; Vojvodic, Katija |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 1, p. 77-90
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Subject: | online environment cues | Generation Y consumers | online consumer behaviour | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Altersgruppe | Age group |
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