Managing outliers : qualitative issues in the handling of extreme observations in marketing research
Year of publication: |
2007
|
---|---|
Authors: | Clark, Terry |
Published in: |
Fundamentals of marketing research ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 39-60
|
Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method | Statistische Verteilung | Statistical distribution | Theorie | Theory |
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