Managing Perceived Risk as a Marketing Strategy for Beef in the UK Foodservice Industry
Year of publication: |
2003
|
---|---|
Authors: | Hornibrook, Susan A. ; Fearne, Andrew |
Published in: |
International Food and Agribusiness Management Review. - International Food and Agribusiness Management Association - IFAMA. - Vol. 06.2003, 03
|
Publisher: |
International Food and Agribusiness Management Association - IFAMA |
Subject: | Industrial Organization | Livestock Production/Industries |
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