Managing price, gaining profit
Year of publication: |
2008
|
---|---|
Authors: | Marn, Michael V. ; Rosiello, Robert L. |
Published in: |
Harvard business review on pricing. - Boston, Mass. : Harvard Business School Publ., ISBN 978-1-4221-4658-3. - 2008, p. 45-73
|
Subject: | Preismanagement | Pricing strategy |
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