Managing product innovation diffusion within multinational corporations : leveraging global scale and local responsiveness
Year of publication: |
2021
|
---|---|
Authors: | Bollivier, Max de ; Luiz, John M. |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 15.2021, 2/3, p. 431-456
|
Subject: | product innovation diffusion | multinational corporations | managerial control mechanisms | innovation transformation functions | Multinationales Unternehmen | Transnational corporation | Innovationsdiffusion | Innovation diffusion | Innovation | Produktentwicklung | New product development |
-
The bottom of the pyramid : an integrative approach
Rabino, Samuel, (2015)
-
Huang, Kenneth G., (2019)
-
Huang, Kenneth Guang-Lih, (2019)
- More ...
-
Heydenrych, Corne, (2018)
-
Exploiting emerging market complementarities
Robertson, Nic, (2019)
-
Fedderke, Johannes W., (2008)
- More ...