Managing product innovation
Year of publication: |
2005 ; 1. ed.
|
---|---|
Other Persons: | Woodside, Arch G. (contributor) |
Published in: |
Advances in business marketing and purchasing. - Greenwich, Conn. [u.a.] : Jai Pr., ZDB-ID 1143066-7. - Vol. 13
|
Publisher: |
Amsterdam [u.a.] : Elsevier |
Subject: | Marketingstrategie | Unternehmenserfolg | Aufsatzsammlung | Produktinnovation | Innovationsmanagement |
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