Managing product innovation
ed. by Arch G. Woodside
| Year of publication: |
2005 ; 1. ed.
|
|---|---|
| Other Persons: | Woodside, Arch G. (contributor) |
| Published in: |
Advances in business marketing and purchasing. - Greenwich, Conn. [u.a.] : Jai Pr., ZDB-ID 1143066-7. - Vol. 13
|
| Publisher: |
Amsterdam [u.a.] : Elsevier |
| Subject: | Marketingstrategie | Unternehmenserfolg | Aufsatzsammlung | Produktinnovation | Innovationsmanagement |
| Extent: | XIII, 780 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7623-1159-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004877641