Managing product variety and collocation in a competitive environment : an empirical investigation of consumer electronics retailing
Year of publication: |
2011
|
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Authors: | Ren, Charlotte R. ; Hu, Ye ; Hu, Yu ; Hausman, Jerry A. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 57.2011, 6, p. 1009-1024
|
Subject: | Produktdifferenzierung | Product differentiation | Wettbewerbsvorteil | Competitive advantage | Electronic Commerce | E-commerce | Einzelhandel | Retail trade |
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