Managing proprietary and shard platforms
Year of publication: |
2008
|
---|---|
Authors: | Eisenmann, Thomas R. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 50.2007/08, 4, p. 31-53
|
Subject: | Fernsehwerbung | Television advertising | Online-Marketing | Internet marketing | Kreativität | Creativity | Produktgestaltung | Product design |
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