Managing Quality Cultural Tourism

As cultural tourism increases the management of heritage sites becomes more complex. This book examines these crucial management issues from a marketing approach, to identify the needs of all concerned

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Year of publication:	2013
Authors:	Boniface, Priscilla
Publisher:	Hoboken : Taylor and Francis
Subject:	Qualitätsmanagement \| Quality management \| Tourismus \| Tourism \| Kulturtourismus \| Cultural tourism \| Tourismuswirtschaft \| Tourism industry
Description of contents:	Table of Contents [gbv.de]

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Extent:	Online-Ressource (140 p)
Series:	Heritage: Care-Preservation-Management Heritage Heritage: Care-Preservation-Management Ser.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Cover; Managing Quality Cultural Tourism; Copyright; Contents; Preface; Acknowledgements; About the book for teaching purposes; Part 1 Introduction; 1.1 The situation of cultural tourism; Part 2 Components; 2.1 The user; 2.2 The presenter; 2.3 The item; Part 3 Objectives; 3.1 Attracting; 3.2 Detracting; 3.3 Educating and informing; 3.4 Entertaining; 3.5 Commercializing; Part 4 Conclusion; 4.1 Cultural tourism now and for the future; Glossary; Notes; Select bibliography; Index
ISBN:	978-0-415-09985-1 ; 978-0-203-42423-0 ; 978-0-415-09985-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012031849