Managing relationship development and crises in emerging markets : a Swedish firm's relationship behaviour in Argentina
Year of publication: |
2012
|
---|---|
Authors: | Bengtson, Anna ; Hadjikhani, Amjad ; Ljung, Anna |
Published in: |
New policy challenges for European multinationals. - Bingley [u.a.] : Emerald, ISBN 1-78190-020-5. - 2012, p. 421-442
|
Subject: | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | Schweden | Sweden | Argentinien | Argentina |
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