Managing relationship marketing in the food service industry
Year of publication: |
2014
|
---|---|
Authors: | Firdaus, Abdullah ; Kanyan, Agnes |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 32.2014, 3, p. 293-310
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Commitment | Relationship marketing | Communication | Trust | Empathy | Food service industry |
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