Managing the reputation of the banking industry after the global financial crisis : implications of public anger, processing depth and retroactive memory interference for public recall of events
Year of publication: |
June 2016
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Authors: | Kottasz, Rita ; Brennett, Roger |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 3, p. 284-306
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Subject: | banking industry | reputation management | anger | global financial crisis | information processing | memory | Finanzkrise | Financial crisis | Firmenimage | Corporate reputation | Bank | Reputation | Bankenregulierung | Bank regulation | Finanzsektor | Financial sector |
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