Managing retail budget allocation between store labor and marketing activities
Year of publication: |
September 2017
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Authors: | Perdikaki, Olga ; Kumar, Subodha ; Sriskandarajah, Chelliah |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 26.2017, 9, p. 1615-1631
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Subject: | retail budget allocation | advertising | traffic variability | sales force planning | coordination | Allokation | Allocation | Werbung | Advertising | Verkehr | Traffic | Absatz | Sales | Koordination | Coordination |
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