Managing retailer cooperation with manufacturer-sponsored promotions : an empirical examination; working paper
Jan B. Heide; John P. Murry
| Year of publication: |
1997
|
|---|---|
| Authors: | Heide, Jan B. |
| Other Persons: | Murry, John P. (contributor) |
| Publisher: |
Cambridge, Mass. : MSI |
| Subject: | Einzelhandel | Retail trade |
| Extent: | 31 S. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 97,109 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013409541