Managing service quality in high customer contact B2B services across domestic and international markets
Nadia Pomirleanu, Babu John Mariadoss, Pavan Rao Chennamaneni
| Year of publication: |
May 2016
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|---|---|
| Authors: | Pomirleanu, Nadia ; Mariadoss, Babu John ; Chennamaneni, Pavan Rao |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 55.2016, p. 131-143
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| Subject: | High-contact services | B2B service quality | International markets | Regression methods | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | B-to-B-Marketing | Business-to-business marketing | Qualitätsmanagement | Quality management | Dienstleistungsmarketing | Services marketing | Unternehmensdienstleistung | Business services | Internationales Marketing | International marketing | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011503639