Managing service subsidiaries through an innovation perspective : a case of standard interpretation in multinational hotels
Sawitree Sutthijakra
| Year of publication: |
2011
|
|---|---|
| Authors: | Sutthijakra, Sawitree |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 3/4, p. 545-558
|
| Subject: | Hotellerie | Hotel industry | Multinationales Unternehmen | Transnational corporation | Dienstleistungsqualität | Service quality | Standardisierung | Standardization | Ausländische Tochtergesellschaft | Foreign subsidiary | Unternehmenszentrale | Corporate headquarters |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008937427