Managing services marketing : text and readings
John E. G. Bateson; K. Douglas Hoffman
| Year of publication: |
1999 ; 4. ed.
|
|---|---|
| Authors: | Bateson, John E. G. ; Hoffman, K. Douglas |
| Publisher: |
Fort Worth, Tex. [u.a.] : Dryden Press |
| Subject: | Management | Marketing | Marketingmanagement | Marketing management | USA | United States | Dienstleistungsmarketing | Services marketing | Dienstleistung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 471 S graph. Darst 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographies and index. - Previous ed.: /by John E.G. Bateson. 1995 |
| ISBN: | 0-03-022519-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001354939