Managing Social Interactions
Year of publication: |
2016
|
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Authors: | Mayzlin, Dina |
Published in: |
The Oxford handbook of the economics of networks. - New York, NY : Oxford University Press, ISBN 978-0-19-021682-5. - 2016
|
Subject: | Soziale Beziehungen | Social relations | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Werbeplanung | Advertising planning |
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