Managing the franchised brand : the franchisees' perspective
Year of publication: |
[2017]
|
---|---|
Authors: | Pitt, Leyland F. ; Napli, Julie ; Van der Merwe, Rian |
Published in: |
Advances in corporate branding. - London : Palgrave Macmillan, ISBN 978-1-352-00007-8. - 2017, p. 59-71
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Franchising |
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