Managing the innovative deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Martin R. Fellenz and Mairead Brady
| Year of publication: |
2008
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|---|---|
| Authors: | Fellenz, Martin R. ; Brady, Mairead |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 3.2008, 1, p. 39-55
|
| Subject: | Informationstechnik | Information technology | Marketingmanagement | Marketing management | Dienstleistungshandel | Trade in services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717529