Managing the Marketing Metrics Portfolio - While there's no shortage of metrics, putting together the best portfolio of metrics can be a challenge
Year of publication: |
2011
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Authors: | Clark, Bruce ; Ambler, Tim |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 20.2011, 3, p. 16-22
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