Managing the risk of new product development
| Year of publication: |
1982
|
|---|---|
| Authors: | McIntyre, Shelby H. ; Statman, Meir |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 25.1982, 3, p. 51-55
|
| Publisher: |
Elsevier |