Managing the supply chain implications of launch
Year of publication: |
2005
|
---|---|
Authors: | Calantone, Roger J. ; Di Benedetto, C. Anthony ; Stank, Theodore P. |
Published in: |
The PDMA handbook of new product development. - Hoboken, NJ : Wiley, ISBN 0-471-48524-1. - 2005, p. 466-478
|
Subject: | Produkt | Product | Produktmanagement | Product management | Innovation | Einführung | Implementation | Lieferkette | Supply chain |
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