Managing the trade-off between ambiguity and volatility in new product development
Year of publication: |
2012
|
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Authors: | Carson, Stephen J. ; Wu, Tao ; Moore, William L. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 6, p. 1061-1081
|
Subject: | Innovationsmanagement | Innovation management | Investitionsrisiko | Investment risk | Betriebliches Umfeld | Business environment | Industrie | Manufacturing industries | USA | United States |
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