Managing Trade Promotions in the Context of Market Power
Year of publication: |
1999
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Authors: | Kasulis, Jack J. ; Morgan, Fred W. ; Griffith, David E. ; Kenderdine, James M. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 27.1999, 3, p. 320-332
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Saved in:
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