Managing variety on the retail shelf : using household scanner panel data to rationalize assortments
Year of publication: |
2015
|
---|---|
Authors: | Anupindi, Ravi ; Gupta, Sachin ; Venkataramanan, Munirpallam A. |
Published in: |
Retail supply chain management : quantitative models and empirical studies. - New York, NY [u.a.] : Springer, ISBN 978-1-4899-7561-4. - 2015, p. 265-291
|
Subject: | Sortiment | Retail assortment | Planung | Planning | Efficient Consumer Response | Efficient consumer response | Category Management | Category management | Einzelhandel | Retail trade | Panel | Panel study | USA | United States |
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