Managing with the consumer's help
Year of publication: |
1976
|
---|---|
Authors: | Gelb, Betsy D. ; Gelb, Gabriel M. ; Griffin, Ricky W. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 19.1976, 2, p. 69-74
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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