Managing word-of-mouth : a nonprofit case study
Martin Williams; Francis Buttle
| Year of publication: |
2013
|
|---|---|
| Authors: | Williams, Martin ; Buttle, Francis A. |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 25.2013, 3, p. 284-308
|
| Subject: | negative word of mouth | NWOM | donor dissatisfaction | crisis management | public relations | corporate reputation | Öffentlichkeitsarbeit | Public relations | Virales Marketing | Viral marketing | Firmenimage | Corporate reputation | Krisenmanagement | Crisis management | Nonprofit-Organisation | Nonprofit organization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010196552