Managing your co-creation mix : co-creation ventures in distinctive contexts
Year of publication: |
2013
|
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Authors: | Roser, Thorsten ; DeFillippi, Robert ; Samson, Alain |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 25.2013, 1, p. 20-41
|
Subject: | Betriebliche Wertschöpfung | Value creation | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management |
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