Managing your customer's tariff choice : what to do when your customers pay too much
Year of publication: |
2009
|
---|---|
Authors: | Lambrecht, Anja ; Skiera, Bernd |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - 2009, 1, p. 16-23
|
Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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