Maneuvering angry consumers toward brand forgiveness and repatronage : the moderating role of personality and recovery strategies
Year of publication: |
2022
|
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Authors: | Najam, Faryal ; Azar, Sana |
Published in: |
The Lahore journal of business. - Lahore : [Verlag nicht ermittelbar], ISSN 2791-3139, ZDB-ID 2798394-8. - Vol. 10.2022, 2, p. 1-17
|
Subject: | Brand hate | forgiveness | personality | recovery strategies | repatronage intentions | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Beschwerdemanagement | Complaint management |
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