Manufacturer Advertising and Retail Prices : An Empirical Investigation
Year of publication: |
2017
|
---|---|
Authors: | Draganska, Michaela |
Other Persons: | Vitorino, Maria Ana (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price | Industrie | Manufacturing industries |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 1, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2906158 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Sacco, Armando, (2021)
-
Channel coordination with a manufacturer controlling the price and the effect of competition
Sacco, Armando, (2019)
-
Haan, Marco, (2021)
- More ...
-
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela, (2023)
-
Efficiency gains from removing entry and price controls : evidence from a change in regulation
Seim, Katja, (2011)
-
Vitorino, Maria Ana, (2011)
- More ...