Manufacturer marketing initiatives and retailer information sharing
Year of publication: |
2013
|
---|---|
Authors: | Mittendorf, Brian ; Shin, Jiwoong ; Yoon, Dae-hee |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 11.2013, 2, p. 263-287
|
Subject: | Disclosure | Information sharing | Suplly chain management | marketing investment | Informationsverbreitung | Information dissemination | Lieferkette | Supply chain | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Wissenstransfer | Knowledge transfer | Theorie | Theory |
-
Retailer Information Sharing with Supplier Encroachment
Huang, Song, (2017)
-
Ex post demand information sharing between differentiated suppliers and a common retailer
Lei, Hui, (2020)
-
Zhang, Chu, (2023)
- More ...
-
Information Disclosure Policy and Ratcheting in Supply Chains
Mittendorf, Brian, (2020)
-
Information disclosure policy and its implications : ratcheting in supply chains
Mittendorf, Brian, (2022)
-
Manufacturer marketing initiatives and retailer information sharing
Mittendorf, Brian, (2013)
- More ...