Manufacturer-provided services vs. retailer-provided services : effect on product quality, channel profits and consumer welfare
Sreya Kolay
| Year of publication: |
2015
|
|---|---|
| Authors: | Kolay, Sreya |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 2, p. 124-154
|
| Subject: | Distribution channels | Demand-enhancing services | Product quality | Theoretical modeling | Game theory | Produktqualität | Vertriebsweg | Distribution channel | Dienstleistungsqualität | Service quality | Spieltheorie | Dienstleistungssektor | Service industry | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337512