Manufacturer's retailer dependence : a private branding perspective
Daekwan Kim; Gang Ok Jung; Hyo Hyun Park
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Daekwan ; Jung, Gang Ok ; Park, Hyo Hyun |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 49.2015, p. 95-104
|
| Subject: | Private brand retailer dependence | Product and market characteristics | Firm performance | Resource dependence theory | Transaction cost economics | Markenführung | Brand management | Einzelhandel | Retail trade | Transaktionskosten | Transaction costs | Unternehmenserfolg | Ressourcenabhängigkeits-Ansatz | Resource dependence approach | Privatisierung | Privatization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373943