Manufacturers' incentive to establish direct-to-consumer channels
Dong Joon Lee, Yuji Ono
| Year of publication: |
2024
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|---|---|
| Authors: | Lee, DongJoon ; Ono, Yuji |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 1, p. 469-476
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| Subject: | Direktvertrieb | Direct selling | Vertriebsweg | Distribution channel | Anreiz | Incentives | Duopol | Duopoly | Industrie | Manufacturing industries | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014443287