Manufacturing and marketing integration from a cumulative capabilities perspective
Year of publication: |
2010
|
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Authors: | Laureano Paiva, Ely |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 126.2010, 2, p. 379-386
|
Subject: | Maschinenbau | Machinery industry | Ernährungsindustrie | Food industry | Marketing | Empirische Methode | Empirical method | Brasilien | Brazil |
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