Mapping and leveraging influencers in social media to shape corporate brand perceptions
Norman Booth; Julie Ann Matic
Year of publication: |
2011
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Authors: | Booth, Norman ; Matic, Julie Ann |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 16.2011, 3, p. 184-191
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Subject: | Markenführung | Brand management | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management |
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