Mapping B2B value exchange in marketing relationships : a systematic approach
Amir Albadvi; Monireh Hosseini
| Year of publication: |
2011
|
|---|---|
| Authors: | Albadvi, Amir ; Hosseini, Monireh |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 7, p. 503-513
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Automobilzulieferindustrie | Automotive supplier industry | Lebenszyklus | Life cycle | Iran |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009410787