Mapping Consumer Power : An Integrative Framework for Marketing and Consumer Research
Year of publication: |
2006
|
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Authors: | Denegri-Knott, Janice ; Zwick, Detlev ; Schroeder, Jonathan E. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Marketingtheorie | Marketing theory | Marketing |
Extent: | 1 Online-Ressource (41 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Marketing, Vol. 40, No. 9/10, pp. 950-971, 2006 |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; Z10 - Cultural Economics. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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