Mapping out marketing : navigation lessons from the ivory trenches
edited by Ronald Hill, Cait Lamberton and Jennifer Swartz
| Year of publication: |
2018
|
|---|---|
| Other Persons: | Hill, Ronald Paul (ed.) ; Lamberton, Cait (ed.) ; Swartz, Jennifer (ed.) |
| Publisher: |
London : Routledge |
| Subject: | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvii, 193 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-138-08222-9 ; 978-1-138-08223-6 ; 978-1-315-11260-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011853404