Mapping the Path to Market Leadership - Effectively combining varlous dimensions of strategy into an integrated process of strategic analysis and action maps the path to market leadership
| Year of publication: |
1998
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|---|---|
| Authors: | Cravens, David ; Greenley, Gordon ; Piercy, Nigel F. ; Slater, Stanley F. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 7.1998, 3, p. 29-39
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