Mapping the characteristics of a business
C. K. Prahalad and Yves L. Doz
| Year of publication: |
2006
|
|---|---|
| Authors: | Prahalad, Coimbatore K. ; Doz, Yves L. |
| Published in: |
International marketing ; Vol. III. - London [u.a.] : SAGE. - 2006, p. 235-254
|
| Subject: | Globalisierung | Globalization | Internationaler Wettbewerb | International competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410919