Mapping the real and the false : globalization and the brand in contemporary China
Year of publication: |
2014
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Authors: | Kuever, Erika |
Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 16.2014, p. 173-189
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Subject: | Markenartikel | Brand | Glaubwürdigkeit | Credibility | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Ethnologie | Ethnology | China |
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