Mapping value creation in champagne
Year of publication: |
2014
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Authors: | Kunc, Martin |
Published in: |
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche. - Cormelles-le-Royal : MPE, Management Prospective Editions [u.a.], ISBN 978-2-9543379-3-7. - 2014, p. 45-53
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Subject: | Champagne-Ardenne | Schaumwein | Sparkling wine | Betriebliche Wertschöpfung | Value creation | Preismanagement | Pricing strategy | Frankreich | France |
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