Mapping Your Competitive Position - A price-benefit positioning map can quickly show how your product or brand stacks up against your competitors' -- Not as you hope it does, but as your customers actually see it.
| Year of publication: |
2007
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|---|---|
| Authors: | D'Aveni, Richard A. |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2007, p. 110-121
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